Marketing & AI Tune-Up© for Small Business Owners
A 6-week online cohort turns scattered marketing and AI confusion into a simple, sustainable plan you can follow, with short on-demand lessons and a weekly live implementation lab.
Join the Winter 2026 Founders Cohort
Founder’s Cohort: January 26 to March 8, 2026
Founders Cohort tuition: $497 (standard tuition: $797)
Winter 2026 Founders Cohort: Marketing & AI Tune-Up©
A 6-week online program for small business owners who want a clear marketing plan and practical AI skills for 2026.
In January 2026, I am opening the very first cohort of the Marketing & AI Tune-Up. Over six weeks, you will focus on building a realistic marketing plan, learning practical AI workflows, and creating a weekly rhythm that fits your life. Each week combines a short recorded lesson you can watch on your own schedule with a live, 30-minute Implementation lab to see the concepts in action and ask questions. This Founders Cohort is the only time this program is offered at a special introductory rate.
This Founders Cohort is the only time this program is offered at a special introductory rate.
Key details:
Dates: January 26 to March 8, 2026
Format:6-week online cohort with one short recorded lesson and one live 30-minute Implementation lab each week (all sessions recorded), plus resources and worksheets.
Time commitment: about 2–3 hours per week
Designed for: small business owners, solo service providers, and mid-career entrepreneurs
Founders Cohort tuition: $497 (standard tuition: $797)
Who this is for
The Marketing & AI Tune-Up© is designed for small business owners and professionals who want practical guidance, not more noise.
This program is a good fit if you are:
A small business owner, solo service provider, or practice owner who feels behind on digital marketing and AI
An empty-nest or mid-career professional who is starting or growing a business and wants clear direction for visibility and growth
Someone who has tried random tactics or courses before and wants a structured, implementation focused approach
Busy, but willing to commit about 2 to 3 hours per week for six weeks to create a plan and new habits
Ready to make decisions about what to focus on and what to let go of in your marketing
Also a fit for marketing professionals and past students
While the Marketing & AI Tune-Up is designed primarily for small business owners and solo service providers, it may also be a strong fit if you:
Work in a marketing, communications, or digital role and want to refresh your strategy skills in a post-AI landscape
Want practical, real-world examples of how to use AI for content, campaigns, and everyday marketing tasks
Previously took a marketing class with me at UW-Whitewater and are ready for an updated, AI-focused version of what you learned
You can apply everything in the program to your own business, a side project, or the company you work for. The goal is the same: a clearer plan, a realistic weekly marketing rhythm, and AI workflows that support your work instead of adding more to your plate.
What you’ll walk away with
By the end of the Marketing & AI Tune-Up©, you could have:
A clear 90-day marketing plan that matches your goals, capacity, and business model
A simple weekly marketing rhythm you can keep up within 2–3 hours per week
Practical AI workflows for research, brainstorming, content drafting, and repurposing
Clarity about which marketing channels are worth your time and which you can ignore for now
A set of worksheets, templates, and prompts you can reuse each quarter
More confidence in your marketing decisions and less second guessing about what to do next
Program format
The Marketing & AI Tune-Up© runs as a live, cohort based program so you can work alongside other business owners while keeping a flexible schedule.
Length: 6 weeks
Time commitment: about 2 to 3 hours per week
Weekly structure:
Monday to Wednesday: A short recorded lesson, about 20 to 25 minutes, that walks you through the week’s concepts and slides. You can watch on your own schedule.
Thursday: A live 30 minute implementation lab on Zoom where we walk through real examples, tools, and prompts, and leave time for questions.
On your own: Clear action steps each week to apply what you learn directly to your business.
Format: brief recorded teaching, a live workshop style lab, and practical worksheets and templates
Delivery: online, with all live sessions recorded so you can watch or rewatch whenever it fits your schedule
2026 cohort calendar
The Marketing & AI Tune-Up© runs four times in 2026, aligned with a school-year rhythm that often matches the lives of parents and mid-career professionals.
Winter 2026 Founders Cohort | Special Price 497
January 26 to March 8, 2026Spring 2026 Cohort | Standard Price 797
April 6 to May 17, 2026Summer 2026 Cohort | Standard Price 797
July 6 to August 16, 2026Fall 2026 Cohort | Standard Price 797
September 14 to October 25, 2026
Frequently Asked Questions
What is the Marketing & AI Tune-Up program?
Marketing & AI Tune-Up is a 6-week live online cohort for small business owners and professionals who want a clear marketing plan and practical AI workflows that fit their business. Each week combines short teaching, guided exercises, and live implementation so you can make decisions, take action, and build momentum. The focus is on realistic actions you can sustain, so your marketing feels organized, consistent, and aligned with your goals.
Who is the Marketing & AI Tune-Up designed for?
This program is designed for small business owners, solo service providers, and mid-career or empty-nest professionals who are launching, refining, or growing a business and feel behind on digital marketing and AI. It is a good fit if you want structure, accountability, and a straightforward way to decide what to focus on next. If you are ready to stop piecing things together on your own and want a clear plan to follow, you are in the right place.
How much time does the program require each week?
You can plan for about 2–3 hours per week. This includes the weekly live session plus time to complete your worksheets, refine your marketing plan, and practice the AI workflows on your own business. If you need to miss a live session, you may watch the replay and still stay on track.
How is this different from other marketing courses?
Many marketing courses focus on teaching concepts or giving you a long list of tactics to try. Marketing & AI Tune-Up is built around your specific business, with a clear 90-day marketing plan and a simple weekly rhythm you can actually maintain. You get live support, practical AI workflows, and focused implementation time, rather than being left to figure it out on your own after the lessons end.