Marketing & AI Tune-Up© is a 6-week live online cohort for small business owners and professionals who want a clear marketing plan and practical AI workflows that fit their business. The focus is on realistic actions you can sustain, so your marketing feels organized, consistent, and aligned with your goals.

Who this is for
Small business owners, solo service providers, and mid-career or empty-nest professionals who are launching, refining, or growing a business and feel behind on digital marketing and AI. It is a good fit if you want structure, accountability, and a straightforward way to decide what to focus on next.

What you’ll walk away with

• A clear 90-day marketing plan that matches your goals and capacity

• A simple weekly marketing rhythm you can maintain in 2–3 hours per week

• Practical AI workflows for research, brainstorming, content drafting, and repurposing

• Clarity about which channels matter most for your business right now

• Worksheets, templates, and prompts you can reuse in future quarters

Format
The program runs over 6 weeks in a guided cohort. Each week you receive a focused recorded lesson with the slide deck to watch on your own time early in the week, then join a live Thursday Implementation Lab to apply the concepts to your business, ask questions, and get feedback. Replays are available if you cannot attend live. All sessions are delivered online so you can participate from wherever you are.

The Competitive Digital Marketing Audit gives you a clear, data-informed snapshot of your digital presence and how it compares to a key competitor. Using modern marketing frameworks and AI-supported analysis, we identify where you are strong, where there are gaps, and where you have room to win.

Who this is for
Business owners, founders, and teams preparing to launch, scale, or refine their marketing strategy who want clarity before investing more time and budget.

What we evaluate

• Your digital footprint and one selected competitor across core channels

• Web experience, SEO, paid search (PPC), display, email, social media, and basic mobile performance

• Messaging, positioning, and visibility patterns that affect how prospects see you

What you’ll walk away with

• Competitive insights that highlight strengths, gaps, and opportunities

• Prioritized recommendations for both quick wins and longer-term improvements

• Clear guidance to support more confident marketing and budget decisions

Format
You receive a clear, easy-to-understand report, with an optional review session to walk through the findings, answer questions, and outline next steps.

Small Business Marketing & AI Coaching is practical, hands-on support for owners who want their marketing to feel clear, doable, and effective. We focus on straightforward strategies you can actually implement with your current time, tools, and team.

Who this is for
Business owners, creative solopreneurs, or small marketing teams launching something new, refreshing a brand, or growing an established business.

What we focus on

• Creating actionable marketing plans tied to your specific goals and capacity

• Simplifying channels like SEO, PPC, social media, websites, email, and basic automation

• Using AI tools to streamline content, planning, and analysis

• Filling knowledge gaps so you understand what you are doing and why it works

You receive training, not just advice: clear explanations, examples, and guided practice so you can carry your marketing forward with more confidence and less overwhelm. Coaching is available in person in the Lake Geneva, WI area or virtually if you are elsewhere.